A life by design
Momentum with Purpose
At a life by design, Success is No Accident.
We embrace a philosophy that challenges the saying "you cannot have your cake and eat it too." Instead of accepting it as a limitation, we view it as an opportunity—an invitation to cultivate abundance and relish its rewards. Central to our mission is a steadfast commitment to elevate, empower, and inspire every individual.
Harnessing the power of data, advanced technology, and digital innovation, we foster a collective growth mindset that transcends boundaries, united by the universal language of design.
Guided by our values—unity, playfulness, compassion, curiosity, kindness, and passion—we journey together, supporting one another and seizing opportunities for collective growth.
We believe in the power of collaboration, innovation, and shared passion. Founded by a dynamic team of three visionaries, we've embarked on a journey to redefine the way we live and imagine how we can create a life by design not by default.
ALBD Group CEO
Cameron is the CEO of A Life By Design Group — a dynamic collective of independent yet strategically aligned businesses spanning multiple industries. With a strong foundation in real estate, hospitality, lifestyle, and professional services, the group brings together expertise across design, branding, legal advisory, strategic consulting, and business innovation. Previously, Cameron founded CPR Vision, APAC’s leading CRM, Tech and digital transformation agency. He sold CPR Vision in a landmark deal to a US$90B tech giant. He is a former world champion endurance athlete and sits on the Regional Board of YPO. Cameron is also an active investor, speaker, and mentor in the regional startup and innovation ecosystem Visit: https://www.linkedin.com/in/cameron-richards-3209ab20/
CEO and Creative Director - ALBD Living & Branding
Andrea Savage, is a globally recognized media personality and industry authority, with over two decades of experience in design, branding, and lifestyle. Her unique blend of creative talent and media presence has positioned her as a brand in her own right. With appearances on major reality TV platforms such as HGTV and features in leading publications, Andrea’s personal brand drives visibility and unlocks strategic opportunities. Her internationally acclaimed design work includes being named among the Andrew Martin Top 100 Designers worldwide. Andrea is a sought-after keynote speaker and thought leader, having spoken at prominent industry events such as Cityscape Saudi and the PropertyGuru Property Summit, among others. She is also an active member of YPO and other leading business and industry bodies, further expanding her global network and influence. With a strong digital presence and a reputation for excellence, she continues to open doors to new revenue streams, brand endorsements, and high-impact collaborations across media, design, and lifestyle sectors. Visit: https://andrea-savage.com/ and https://www.linkedin.com/in/andreasavagealbd/
Commercial Director
Hayden is the Commercial Director of A Life By Design Group and is widely regarded as The Numbers Guy – a sharp, strategic mind at the intersection of design, finance, and growth. With a proven ability to scale businesses through both organic expansion and strategic acquisitions, Hayden plays a pivotal role in shaping the group’s long-term commercial vision.
He oversees the financial performance of the group’s portfolio companies, leading the evaluation and integration of acquisitions and strategic partnerships. With a disciplined commercial lens, he ensures that every initiative – no matter how creatively ambitious – is grounded in financial viability and scalable impact. His leadership bridges the gap between artistic innovation and business performance, ensuring every project is both beautiful and built for growth.
Hayden’s clear-eyed approach to strategy, combined with a deep understanding of market dynamics, has made him a trusted voice across the group’s leadership. As the commercial architect behind many of the group’s key initiatives, he continues to unlock value, mitigate risk, and guide the business toward sustained success.
Visit: https://www.linkedin.com/in/haydenmegchelse/
Chief Product & Technology Officer
Marcus brings a rare fusion of deep technical mastery, visionary creative direction, and strategic foresight to his role as Group Chief Product and Technology Officer. With a unique ability to align complex technical systems with business goals, Marcus plays a critical role in shaping the group’s innovation roadmap and building solutions that drive performance, scalability, and long-term value.
At the core of his leadership is a product-driven mindset; Marcus architects solutions that are not only robust and reliable but also designed around user needs and operational impact. He oversees the integration of technologies across the group’s businesses, optimising workflows, enabling data-driven decisions, and delivering meaningful digital experiences.
A true innovator with a future-forward mindset, Marcus continues to push the boundaries of what’s possible, positioning the group at the intersection of creativity and technology. His influence is felt across every touchpoint, empowering teams to think boldly, act decisively, and build with intention.
Together, we form a cohesive unit, each bringing unique strengths to the table. We are united by our shared mission. With dedication, determination, and a dash of creativity, we're committed to shaping your future together. Join us on this exciting journey as we strive for excellence, innovate without limits, and make a meaningful impact in the world.
Introducing our powerhouse team of entities, each bringing a unique blend of expertise, creativity, and innovation to the table. Together, we form a dynamic collective committed to driving positive change and pushing the boundaries of possibility.
With footprint all around Asia
We are proud to present our strong partnership between our team, our esteemed partners, and our valued clients. Together, we embody a collaborative spirit dedicated to mutual growth and success.
