Oceano
Redefining Luxury Living on Al Marjan Island
A visionary residential project located on the prestigious Marjan Island in Ras Al Khaimah,
Oceano offers unparalleled luxury living experiences amidst breathtaking natural surroundings.The project offers 1, 2, 3, and 4-bedroom residences, penthouse duplexes, and sky villas, each crafted with meticulous attention to detail and luxurious finishes. Amenities such as private beaches, wellness sanctuary, infinity pool, and a purpose-built studio showcase the project's commitment to providing residents with a truly extraordinary lifestyle.The project sets new standards of sophistication and exclusivity, and our team was tasked to develop the overall brand name and visual identity as well as all marketing and branding collaterals for this prestigious one-of-a-kind project in UAE.
Challenges
The challenge was to create a residential development brand that goes beyond conventional designs and sets a new benchmark for luxury living in the region.This was unprecedented in the up-and-coming emirate of RAK. Combine this with the very saturated Dubai real estate market with new project launches every week. The biggest challenge was to create noise and carve a niche identity and build awareness and credibility for the new project.
Solution
The client’s bold vision and our team’s meticulous design sense brought forth a unique brand that surpassed expectations. The team developed a unique brand language and visual identity across all customer touchpoints like brand video, brochures, website, outdoor and other sales collaterals. Unique videos were created dedicated to the ultra-luxurious and modern Sky Villas – the exclusive penthouse collection at Oceano.Oceano’s exquisite craftsmanship and unique design included terraces that cantilever out, seamlessly blending indoor and outdoor spaces to create a bespoke living environment. The splendid project and the unique brand visuals created a harmonious brand and a residential never-seen-before masterpiece in the market.
Results
The result is a haven of absolute refinement and sophistication. Oceano was regarded as one of the top five real estate launches in the region, project’s unique luxury and design offering combined with an exquisite and fresh brand language created ripples in the market and raised awareness for the project beyond expectations and in fact went on to become a talking point and aspiration for many luxurious project launches thereafter. It not only raised awareness for the project and helped in selling units faster but also raised the overall brand equity and land value of Marjan Island and Ras Al Khaimah as a destination of choice for investors and end-users alike. Oceano today stands tall as a benchmark for luxury developments in the region and is well poised to become one of the finest luxury residential brands in the years to come.
Today Oceano represents the pinnacle of luxury living in UAE. Oceano’s success is a testament to the successive collaboration of the team at Luxe Developers and us.
We are proud to have associated with and to have contributed to the success of Oceano
